Tesla is about as popular as syphilis at the moment. Tesla hate is just as contagious, with people on either side of the political line despising the brand for a million different reasons. Who thought associating a company with left-wing products with an authoritarian right-wing government would end so badly? But, despite this, Tesla feels too monolithic to come to harm. Like it can shrug this off and keep on trucking, but that isn’t true. Tesla is staring death in the face. Let me explain.
Tesla’s European sales are doing about as well as Musk’s relationship with his transgender daughter, Vivian. It’s an embarrassing shit show of Musk’s own making.
Tesla sold just 512 cars in the UK this April, which is 62% less than in April 2024. These figures are so abysmally low that two brand-new, obscure Chinese EV makers, Jaeco and Omoda, outsold Tesla by a factor of two. For some comparison, Tesla’s main global competitor, BYD, sold 2,511 cars in the UK this April, and an increase of 650% from last year.
The same is true throughout Europe. Tesla is posting over 50% decline in monthly sales in France, Sweden, Denmark and the Netherlands. And posting negative year-to-date sales in every single EU country.
It’s not surprising that the continent that still bears the noticeable scars of WW2 has rejected Musk so unanimously.
But it’s not much better over the pond. Musk’s Cybertruck is like Pope Leo deciding to celebrate his new position by launching a line of personally branded condoms. Not only is it in extremely bad taste, but it will be a sales flop, and we are seeing that play out. Last month, Tesla had 2,400 Cybertrucks in inventory. Now, that figure is 10,000, and that is after Tesla massively scaled down Cybertruck production. It’s almost like Tesla hasn’t even sold a single Cybertruck for a month.
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